Rachelle Koser is a seasoned event producer and creative director with extensive experience in full-scale event production, experiential strategy, and destination management. Through her leadership, she and her team have helped brands execute unforgettable galas, conferences, and high-visibility activations that drive recognition, connection, and impact.

Rachelle spent ten years as the Director of Events at Norwood, the private arts club in New York City, where she produced culturally rich and innovative experiences for partners including HBO, PayPal, Venmo, Macy’s, Pernod Ricard, and other influential brands. Her decade at Norwood refined her expertise in elevated hospitality, complex operations, and designing moments that feel both intentional and memorable.

A Southern California native who spent over a decade in New York City, Rachelle brings a bi-coastal perspective shaped by travel, curiosity, and a deep appreciation for global culture. She is fueled by exploration and grounded in her passion for wellness in all forms—mind, body, and spirit—values that continue to influence her creative approach and the experiences she brings to life.

Founder and Creative Director
Bi-coastal

Rachelle Koser

Rachelle Koser is a seasoned event producer and creative director with extensive experience in full-scale event production, experiential strategy, and destination management. Through her leadership, she and her team have helped brands execute unforgettable galas, conferences, and high-visibility activations that drive recognition, connection, and impact.

Rachelle spent ten years as the Director of Events at Norwood, the private arts club in New York City, where she produced culturally rich and innovative experiences for partners including HBO, PayPal, Venmo, Macy’s, Pernod Ricard, and other influential brands. Her decade at Norwood refined her expertise in elevated hospitality, complex operations, and designing moments that feel both intentional and memorable.

A Southern California native who spent over a decade in New York City, Rachelle brings a bi-coastal perspective shaped by travel, curiosity, and a deep appreciation for global culture. She is fueled by exploration and grounded in her passion for wellness in all forms—mind, body, and spirit—values that continue to influence her creative approach and the experiences she brings to life.

An entertainment professional turned event producer, Zoe is known for crafting immersive experiences with heart and purpose. Before transitioning into events, she toured nationally with Disney, honing her ability to captivate audiences and bring stories to life. At RD Events, she has helped produce experiences for BCNY, Titan, and Absolut, further expanding her work across meaningful, high-impact moments. Zoe channels her creativity and collaborative spirit into designing experiences that inspire, surprise, and connect.

With a background in fashion and creative event coordination, Sophie Shanas specializes in crafting clear, high-impact messaging that bridges the gap between internal teams and external audiences. She excels at managing complex project lifecycles, ensuring that logistics and timelines are always paired with a cohesive communication strategy. Sophie is recognized for her ability to translate creative visions into actionable plans, using a solutions-focused approach to maintain brand consistency and deliver a seamless, high-touch customer experience.

Zoe Curtis

Sophie Shanas

Lead Producer
Southern California

Communications Manager 
Southern California

Chrysti Cook

Chrysti brings over a decade of experience leading large-scale events and creative campaigns within the hospitality and lifestyle industries. With a background in experiential marketing and social media strategy, Chysti specializes in blending event production with content creation to craft memorable, story-driven experiences that connect brands with their audiences.

Lead Producer & Social Media Strategist
New York City

Sean is an experienced events producer and scenic designer with over 20 years shaping elevated brand experiences for leading luxury clients, including Moncler, Maison Margiela, Tiffany & Co., Maybelline New York, and Pernod Ricard.

He specializes in end-to-end event execution—from design and creative direction to audience curation and vendor management—delivering refined, memorable experiences rooted in precision and luxury brand storytelling.

Sean Casey

Design & Production
New York City

EMMA

SOFIA

GRETA

ELIZABETH

New York City

New Orleans

Miami

New York City

ASSOCIATE PRODUCER

ASSOCIATE PRODUCER

ASSOCIATE PRODUCER

ASSOCIATE PRODUCER

Mission

Our mission is to create new experiences, exceptional celebrations and to inspire exploration by providing an elevated level of service and industry insight.

Vision

To enhance perspectives, around the world, through exceptional experiences and exploration, one celebration at a time.

Values

We believe our first responsibility is to our clients. In meeting their needs, everything we do must be of exceptional quality. We constantly strive to obtain the best possible rates at the best possible locations and with the best possible vendors for our clients. We are responsible to our vendor partners.
We work hard to ensure they are treated fairly and make a fair profit. 
We are responsible to our TEAM at all levels.
We treat them with respect, kindness and ensure they are never put in questionable circumstances.
We provide an open door for discussion and value all opinions. 
Our top priority is always the safety of all - clients, vendors, & team.
We take careful consideration in safety precautions and procedures in all that we do.
We value and embrace diversity across the board. Most importantly, we know the difference between right and wrong and do not hide in grey areas. 

Rachelle Doreen LLC Est. 2018

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