Marking a historic milestone in the organization's legacy, The Boys’ Club of New York celebrated its landmark 150th anniversary with the momentous 75th Fall Dance, hosted at The Pool & The Grill in the iconic Seagram Building. Bringing together 300 prominent supporters, philanthropists, and community leaders, the high-profile evening paid special tribute to longtime champion Bill Tyree, honoring his decades of dedication, visionary leadership, and unwavering support of the organization. From the elegant room design to the seamless flow of the gala program, every detail reflected a commitment to excellence. The extraordinary evening successfully raised over $2 million to directly support BCNY’s citywide youth programs, combining timeless New York style, high-end production, and deep-rooted community impact.
Credits:
Venue - The Pool and The Grill
Photography - BFA, Maggie Studios
Videography - Michael Angelo
Floral Design - Mac and the Mushroom
Performers - The Eleven Band
DJ - Brendan Fallis
Audio Visual - Frost Productions
new york, ny
BCNY Fall dance celebrating 150 years
Culminating a nationwide high-speed bartender competition spanning over 45 events, this exclusive trip brought the fastest, most creative winners of the Absolut Heat Streak showdown together for an unforgettable experience in the Big Easy. Presented by the Tales of the Cocktail Foundation in partnership with Absolut, the multi-day immersion celebrated the talent pushing cocktail culture forward. The curated itinerary took the champion bartenders from the vibrant streets of New Orleans straight to the pepper fields of Avery Island—the historic home of TABASCO®. Filled with education, inspiration, and connection, the trip featured authentic local experiences including a traditional Cajun crawfish boil, live music, and plenty of exceptional Absolut Tabasco spicy cocktails.
Credits:
Venues - Avery Island, Turkey and the Wolf, Fives Bar, Hot Stuff, Bourbon Orleans Hotel
Photography - Adam Vo
New Orleans, LA
ABsolut Tabasco Heat Streak Akademi
Transforming New Orleans' beloved Turkey and the Wolf into "Château Turkey and the Wolf," this three-day activation during Tales of the Cocktail celebrated the debut partnership between Absolut and TABASCO®. The immersive experience blended vintage motel culture and modern Americana with world-class spicy cocktails, local culinary favorites, and community impact. The activation featured custom bar takeovers with top restaurant and bar partners, exclusive merchandise supporting local New Orleans charities, and a vibrant gathering space that brought the bold spirit of the collaboration to life.
Credits:
Festival - Tales of the Cocktail
Venue - Turkey and the Wolf
Restaurant Partners - Chippy's by Dame NYC, Kasama, Nini Nguyen, Mei Lin
Bar Partners - Tjoget, Bar Snack, Yacht Club
Fabrication - Cinco Made
New Orleans, la
Chateau turkey and the wolf
Celebrating the debut of Carson Griffith’s popular Substack newsletter, this high-profile launch party took over The Manner hotel and Sloanes in SoHo for an unforgettable night of culture and celebration. Surrounded by an elite crowd, guests enjoyed an exclusive watch party for Game 4 of the NBA Finals featuring the Knicks, paired with a buzzing atmosphere and standout pours from an incredible lineup of sponsors. Blending sharp media culture with luxury hospitality, the evening delivered a seamless fusion of community, sports, and style.
Credits:
Venue - The Manner Hotel, Sloanes Soho
Photography - BFA
Communications - RHC
Bartender - Jeffery Bell
Musician - Louis Middleton
Audio Visual - Caramel NYC
Sponsors - Golden Goat Caviar, Armand de Brignac, Fords Gin, The Lede Company, Clase Azul
new york, ny
Rich people shit launch party
Hosted at the prestigious Deepdale Golf Club, this exclusive outing brought together dedicated supporters, donors, and members of The Boys’ Club of New York for a premier day on the greens. Designed to balance relaxed play with camaraderie and community support, the event featured on-course programming, friendly contests like longest drive, and a celebratory reception. Every drive and partnership directly advanced BCNY's mission, raising essential funds to expand youth development, education, and mentorship programs for boys and young men across New York City.
Credits:
Venue - Deepdale Golf Club
Photography - Maggie Studios
Manhasset, NY
BCNY Deepdale club Golf outing
Marking a historic milestone for the community, this high-energy celebration commemorated the grand opening of The Boys’ Club of New York’s newest facility, The Tiger Clubhouse in Mott Haven. Designed to expand access to life-changing youth development, academic support, and mentorship, the launch brought families, local leaders, and community members together for an unforgettable day. From custom branding and engaging food trucks to a celebratory balloon drop, every detail was crafted to capture the excitement of a new chapter for youth in the South Bronx who finally have a dedicated space of their own. Special thanks to all of the generous supporters, donors, and partners who made this vision a reality and continue to champion BCNY's mission.
Credits:
Photography - Maggie Studios
Catering - Roaming Hunger, Mr Frosty
Bronx, NY
BCNY Tiger clubhouse celebration
Designed and executed to celebrate the fiery collaboration between Absolut and TABASCO®, this multi-day immersion brought guests into the heart of New Orleans to experience the city's rich flavor and hospitality. The curated itinerary delivered exclusive access to iconic local culinary institutions—highlighted by a custom, private crawfish boil hosted by chef Mason Hereford of Turkey and the Wolf. Beyond the city’s dining scene, the trip included an insider visit to Avery Island, the historic birthplace of TABASCO®, to uncover the craftsmanship behind the brand partnership. Complete with custom-branded merchandise and seamless on-site management, the experience perfectly merged international culture, culinary craftsmanship, and storytelling.
Credits:
Venues - Avery Island, Turkey and the Wolf, Fives Bar, Hot Stuff, Bourbon Orleans Hotel
Videography - Adam Vo
Photography - James Jimmy
New orleans, la
Absolut tabasco akademi
Rachelle Doreen Events produced The Boys’ Club of New York’s 2026 Palm Beach Luncheon at the iconic The Colony Hotel, bringing together prominent philanthropists and influential supporters for an elegant afternoon in support of BCNY's mission. Set against the hotel’s signature pink backdrop, the sold-out philanthropic gathering featured an engaging keynote conversation with celebrated designer and tastemaker Ken Fulk as the featured guest speaker. Guests were also treated to an exclusive first look at Silvia Tcherassi’s spring 2026 collection through a curated shopping experience. Co-chaired by Ellen Niven Deery, Muffy Miller, Alexia Hamm Ryan, and Aerin Lauder Zinterhofer, the afternoon successfully raised vital funds to support BCNY’s youth development and citywide programs, combining timeless Palm Beach elegance with deep-rooted community impact.
Credits:
Venue - The Colony Hotel
Guest Speaker - Ken Fulk
Co-Chairs - Ellen Niven Deery, Muffy Miller, Alexia Hamm Ryan, Aerin Lauder Zinterhofer
Fashion Partner - Silvia Tcherassi
Photography - Capehart Photography
Floral Design - Lewis Miller
Palm Beach, FL
bcny Palm Beach lUncheon
Secret Sauce was a confidential, invite-only pre-seed experience for Absolut x TABASCO®, hosted quietly in New Orleans during Tales of the Cocktail—just miles from TABASCO®’s home. Designed as an intimate bar takeover, the event brought together fewer than 60 influential bartenders under strict NDAs for the first tasting of the liquid while it was still early in its innovation journey. From concept development and venue selection to creative programming and on-site execution, RD Events worked closely with brand partners to curate a two-hour, mid-day experience alongside Bar Snack, showcasing the product through talent-created remixes, strategic serves, and neat tastings paired with oysters and spice-forward bites. The activation served as the product’s first real-world test, generating authentic industry feedback and quiet credibility ahead of its global launch.
Credits:
Videography - Adam Vo
Photography - James Jimmy
Floral Design - Ben Miller Studio
Fabrication - Cinco Made
Venue - Sylvain New Orleans
Creative Bar Collaborator - Bar Snack NYC
Drinks Agency - Purfict
Communications - Rachel Harrison
New orleans, LA
Absolut x TABASCO® Secret Sauce Pre-seed Event
Rachelle Doreen Events produced the Boys’ Club of New York’s 74th Annual Fall Dance at the newly reopened Waldorf Astoria, leading the gala from concept through execution. Our team managed full-scale event production including creative direction, venue coordination, vendor management, technical production, and on-site execution for this high-profile fundraising event. The evening raised over $1 million in support of BCNY’s citywide youth programs, delivering an elevated guest experience within one of New York City’s most iconic venues.
Credits:
Photographed - Sylvain Gaboury/PMC and OK McCausland
Rentals - Taylor Creative, Dance Floor Kings and Smith Party Rentals
DJ - Isaac Ferry
Floral Design - Fluerish
New York, NY
BCNY Fall Dance
x the waldorf astoria
Credits:
Photographed - Freelance Floyd and Adam Vo
Bartenders - Like Minded Creatures
Fabrication - Cinco Made
Art - Jay McKay
Audio Visual - Rockstar Enterprises
Menu and Catering - Mason Hereford from Turkey and the Wolf
DJ - Mikey Offline
Venue - Merchant Hall
Floral Design - Ben Miller Studio
Rachelle Doreen Events produced The Absolut Studio at Tales of the Cocktail, an immersive brand experience created for LMC x Absolut in New Orleans. RD Events led comprehensive event production, overseeing creative execution, fabrication, vendor coordination, audio-visual production, catering partnerships, and on-site logistics. Rooted in sustainable cocktail culture and circularity, the activation delivered a bold, experiential environment that brought Absolut’s brand values to life during one of the industry’s most influential events.
New Orleans, LA
LMC x absolut Tales of the cocktail
Credits:
Photographed - Sylvain Gaboury / PMC
Florals - Mac and the Mushroom
Venue - 583 Park Avenue
RD Events produced the BCNY Annual Luncheon at 583 Park Avenue, delivering a refined fundraising experience in support of The Boys’ Club of New York. From concept through execution, the team oversaw venue coordination, program flow, vendor management, and on-site production to ensure a seamless guest experience. The luncheon featured an intimate conversation between Ken Langone and Andrew Ross Sorkin centered on mentorship and the American Dream, supporting BCNY’s mission to serve boys and young men across New York City.
new York, NY
BCNY ANnual Luncheon
Credits:
Photography - Capehart Photography
Floral Design - Lewis Miller Design
Linens and prints from Cabana Magazine
Venue The Colony Hotel
Rachelle Doreen Events produced the 2025 BCNY Palm Beach Luncheon at The Colony Hotel, curating an intimate yet impactful women’s luncheon experience in support of the Boys’ Club of New York. RD Events led event production and on-site execution, coordinating venue logistics, creative details, vendor partnerships, and sponsor integrations, including a featured conversation between celebrated designer and author Michael S. Smith and Kristina O’Neill, Editor-in-Chief of Sotheby’s Magazine. The event also included a pop-up by lead fashion sponsor Silvia Tcherassi, delivering a refined philanthropic experience aligned with BCNY’s mission.
Palm Beach, FL
BCNY Palm Beach Luncheon
Credits:
Photographed - Andreas Näslund
Menu - Mason Hereford from Turkey and the Wolf
Fabrication - Cinco Made
Audio Visual - Rockstar Enterprises
Artist - Jay McKay
Venue - The Melrose Mansion
For Tales of the Cocktail 2024, Rachelle Doreen Events produced an immersive brand experience for Absolut Vodka at The Melrose Mansion in New Orleans. RD Events led full event production, overseeing creative execution, fabrication, audio-visual production, culinary partnerships, artist integration, and on-site logistics. Rooted in storytelling, creativity, and cultural legacy, the activation brought together industry leaders through thoughtfully designed moments that fostered connection and elevated Absolut’s presence at one of the spirits industry’s most influential gatherings.
New orleans, LA
Absolut x Tales of the cocktail
Credits:
Fabrication - Cinco Made
Educational Seminar - Claes Ljungberg and Rico Dynan
Rachelle Doreen Events produced Absolut Akademi on the Road in Irvine, California, delivering an elevated educational experience for spirits industry professionals. RD Events led event production and program execution, coordinating fabrication, educational programming, and on-site logistics to support a deep dive into Absolut Vodka’s history, distillation process in Åhus, Sweden, and approach to modern cocktail culture. The experience fostered meaningful engagement through education, craftsmanship, and shared expertise, reinforcing Absolut’s commitment to knowledge-driven brand connection.
Irvine, CA
Absolut Akademi on the road
RD Events produced the BCNY Golf Outing at Piping Rock Golf Club in New York, delivering a refined fundraising experience in support of The Boys’ Club of New York. The team coordinated tournament logistics, on-course programming, chipping and putting contests, prize coordination, and overall guest experience throughout the day. Designed to balance competitive play with connection and camaraderie, the outing supported BCNY’s mission while creating a memorable experience for participants.
Credits:
Photography - Maggie Studio
New York, NY
BCNY GOLF OUTING AT PIPING ROCK GOLF CLUB
Titan Day III was an unforgettable corporate offsite event held in September 2022, designed as a high-impact team-building experience for 75 Titan employees in the heart of Williamsburg, Brooklyn. The day began at 74Wythe, where guests enjoyed a curated breakfast followed by strategic presentations, breakout sessions, and collaborative meetings in a modern corporate event venue. After lunch, the group headed to Brooklyn Bowl for bowling, interactive games, and casual bites, adding a playful, social element to the offsite agenda. While the team was away, the 74Wythe Rooftop was transformed into an electric carnival-style event, featuring experiential catering by Pinch Food Design, live performances by Titan’s own in-house talent, and immersive activations including custom carnival games, hat embroidery, sketch artists, and a temporary tattoo station. With plus-ones invited to join the evening celebration, the event seamlessly blended corporate culture, experiential event design, and employee engagement, culminating in a high-energy night of dancing and connection.
Credits:
Photography - Mason Blake
Venue - 74 Wythe
New York, NY
TITAN DAY III
This team appreciation event for Macy’s welcomed 75 guests to Norwood for an immersive, multi-level experiential corporate celebration designed to surprise and delight. The evening began in the Lounge with a high-tea–themed cocktail party, featuring tea-inspired cocktails and mocktails, elevated bites, and live music by the Dandy Wellington Band performing in the garden. Guests were then invited into the Club Room for a Marie Antoinette–themed dinner, blending ornate tablescapes, theatrical flair, and refined dining for a transportive experience. The night continued on the third floor with DJ-led dancing and a Willy Wonka–inspired after-party, complete with edible wallpaper and candy-filled installations. For those who ventured upstairs, the fourth-floor screening room revealed a giant adult ball pit with Macy’s-branded balls, bubble machines lining the hallway, and the iconic bubble scene playing on screen—creating a playful, whimsical, and free-spirited event that celebrated creativity, joy, and team connection.
Credits:
Photography by https://www.chellisemichaelphotography.com/
Venue: Norwood
New York, NY
MACY'S CUSTOMER APPRECIATION EVENT
