Secret Sauce was a confidential, invite-only pre-seed experience for Absolut x TABASCO®, hosted quietly in New Orleans during Tales of the Cocktail—just miles from TABASCO®’s home. Designed as an intimate bar takeover, the event brought together fewer than 60 influential bartenders under strict NDAs for the first tasting of the liquid while it was still early in its innovation journey. From concept development and venue selection to creative programming and on-site execution, RD Events worked closely with brand partners to curate a two-hour, mid-day experience alongside Bar Snack (NYC), showcasing the product through talent-created remixes, strategic serves, and neat tastings paired with oysters and spice-forward bites. The activation served as the product’s first real-world test, generating authentic industry feedback and quiet credibility ahead of its global launch.
Credits:
Videography by Adam Vo
Photography by James Jimmy
Floral Design by Ben Miller Studio
Fabrication by Cinco Made
Venue Sylvain New Orleans
Creative Bar Collaborator Bar Snack NYC
Drinks Agency Purfict
Communications Rachel Harrison
New orleans, LA
Absolut x TABASCO® Secret Sauce Pre-seed Event
Rachelle Doreen Events produced the Boys’ Club of New York’s 74th Annual Fall Dance at the newly reopened Waldorf Astoria, leading the gala from concept through execution. Our team managed full-scale event production including creative direction, venue coordination, vendor management, technical production, and on-site execution for this high-profile fundraising event. The evening raised over $1 million in support of BCNY’s citywide youth programs, delivering an elevated guest experience within one of New York City’s most iconic venues.
Credits:
Photographed by Sylvain Gaboury/PMC and OK McCausland
Rentals from Taylor Creative, Dance Floor Kings and Smith Party Rentals
DJ Isaac Ferry
Floral Design Fluerish
New York, NY
BCNY Fall Dance
x the waldorf astoria
Credits:
Photographed by Freelance Floyd and Adam Vo
Bartenders from Like Minded Creatures
Fabrication by Cinco Made
Art by Jay McKay
Audio Visual by Rockstar Enterprises
Menu and Catering by Mason Hereford from Turkey and the Wolf
DJ Mikey Offline
Venue Merchant Hall
Floral Design by Ben Miller Studio
Rachelle Doreen Events produced The Absolut Studio at Tales of the Cocktail, an immersive brand experience created for LMC x Absolut in New Orleans. RD Events led comprehensive event production, overseeing creative execution, fabrication, vendor coordination, audio-visual production, catering partnerships, and on-site logistics. Rooted in sustainable cocktail culture and circularity, the activation delivered a bold, experiential environment that brought Absolut’s brand values to life during one of the industry’s most influential events.
New Orleans, LA
LMC x absolut Tales of the cocktail
Credits:
Photographed by Sylvain Gaboury / PMC
Florals by Mac and the Mushroom
Venue 583 Park Avenue
RD Events produced the BCNY Annual Luncheon at 583 Park Avenue, delivering a refined fundraising experience in support of The Boys’ Club of New York. From concept through execution, the team oversaw venue coordination, program flow, vendor management, and on-site production to ensure a seamless guest experience. The luncheon featured an intimate conversation between Ken Langone and Andrew Ross Sorkin centered on mentorship and the American Dream, supporting BCNY’s mission to serve boys and young men across New York City.
new York, NY
BCNY ANnual Luncheon
Credits:
Photography by Capehart Photography
Floral Design Lewis Miller Design
Linens and prints from Cabana Magazine
Venue The Colony Hotel
Rachelle Doreen Events produced the 2025 BCNY Palm Beach Luncheon at The Colony Hotel, curating an intimate yet impactful women’s luncheon experience in support of the Boys’ Club of New York. RD Events led event production and on-site execution, coordinating venue logistics, creative details, vendor partnerships, and sponsor integrations, including a featured conversation between celebrated designer and author Michael S. Smith and Kristina O’Neill, Editor-in-Chief of Sotheby’s Magazine. The event also included a pop-up by lead fashion sponsor Silvia Tcherassi, delivering a refined philanthropic experience aligned with BCNY’s mission.
Palm Beach, FL
BCNY Palm Beach Luncheon
Credits:
Photographed by Andreas Näslund
Menu by Mason Hereford from Turkey and the Wolf
Fabrication by Cinco Made
Audio Visual by Rockstar Enterprises
Artist Jay McKay
Venue The Melrose Mansion
For Tales of the Cocktail 2024, Rachelle Doreen Events produced an immersive brand experience for Absolut Vodka at The Melrose Mansion in New Orleans. RD Events led full event production, overseeing creative execution, fabrication, audio-visual production, culinary partnerships, artist integration, and on-site logistics. Rooted in storytelling, creativity, and cultural legacy, the activation brought together industry leaders through thoughtfully designed moments that fostered connection and elevated Absolut’s presence at one of the spirits industry’s most influential gatherings.
New orleans, LA
Absolut x Tales of the cocktail
Credits:
Fabrication by Cinco Made
Educational Seminar by Claes Ljungberg and Rico Dynan
Rachelle Doreen Events produced Absolut Akademi on the Road in Irvine, California, delivering an elevated educational experience for spirits industry professionals. RD Events led event production and program execution, coordinating fabrication, educational programming, and on-site logistics to support a deep dive into Absolut Vodka’s history, distillation process in Åhus, Sweden, and approach to modern cocktail culture. The experience fostered meaningful engagement through education, craftsmanship, and shared expertise, reinforcing Absolut’s commitment to knowledge-driven brand connection.
Irvine, CA
Absolut Akademi on the road
RD Events produced the BCNY Golf Outing at Piping Rock Golf Club in New York, delivering a refined fundraising experience in support of The Boys’ Club of New York. The team coordinated tournament logistics, on-course programming, chipping and putting contests, prize coordination, and overall guest experience throughout the day. Designed to balance competitive play with connection and camaraderie, the outing supported BCNY’s mission while creating a memorable experience for participants.
Credits:
Photography by Maggie Studio
New York, NY
BCNY GOLF OUTING AT PIPING ROCK GOLF CLUB
Titan Day III was an unforgettable corporate offsite event held in September 2022, designed as a high-impact team-building experience for 75 Titan employees in the heart of Williamsburg, Brooklyn. The day began at 74Wythe, where guests enjoyed a curated breakfast followed by strategic presentations, breakout sessions, and collaborative meetings in a modern corporate event venue. After lunch, the group headed to Brooklyn Bowl for bowling, interactive games, and casual bites, adding a playful, social element to the offsite agenda. While the team was away, the 74Wythe Rooftop was transformed into an electric carnival-style event, featuring experiential catering by Pinch Food Design, live performances by Titan’s own in-house talent, and immersive activations including custom carnival games, hat embroidery, sketch artists, and a temporary tattoo station. With plus-ones invited to join the evening celebration, the event seamlessly blended corporate culture, experiential event design, and employee engagement, culminating in a high-energy night of dancing and connection.
Credits:
Photography by Mason Blake
Venue 74 Wythe
New York, NY
TITAN DAY III
This team appreciation event for Macy’s welcomed 75 guests to Norwood for an immersive, multi-level experiential corporate celebration designed to surprise and delight. The evening began in the Lounge with a high-tea–themed cocktail party, featuring tea-inspired cocktails and mocktails, elevated bites, and live music by the Dandy Wellington Band performing in the garden. Guests were then invited into the Club Room for a Marie Antoinette–themed dinner, blending ornate tablescapes, theatrical flair, and refined dining for a transportive experience. The night continued on the third floor with DJ-led dancing and a Willy Wonka–inspired after-party, complete with edible wallpaper and candy-filled installations. For those who ventured upstairs, the fourth-floor screening room revealed a giant adult ball pit with Macy’s-branded balls, bubble machines lining the hallway, and the iconic bubble scene playing on screen—creating a playful, whimsical, and free-spirited event that celebrated creativity, joy, and team connection.
Credits:
Photography by https://www.chellisemichaelphotography.com/
Venue: Norwood
New York, NY
MACY'S CUSTOMER APPRECIATION EVENT
